Online MBA in Media and Entertainment Management

This 2-year UGC-recognized program combines business administration with specialized training in media, entertainment, and digital communication. Designed for future media leaders, it covers traditional mass communication alongside emerging trends like OTT platforms and digital content monetization.

NAAC-accredited MBA degree with dual specialization options
Comprehensive curriculum covering media planning, entertainment economics, and digital strategies
Hands-on training with media business software and analytics tools
Industry projects with production houses and media organizations
Special focus on regional language media markets and global trends

Program Highlights

Media business models and entertainment economics
Film/TV production management modules
Audience analytics and consumption pattern studies
Workshops on scriptwriting and production budgeting
Case studies from Bollywood and regional entertainment
Capstone project developing complete media business plans

Career Opportunities

Media House Manager
OTT Platform Manager
Entertainment Content Producer
Celebrity Management Professional
Broadcast Operations Manager
Digital Content Strategist
Media Entrepreneurship

Program Curriculum

Blends business fundamentals with cutting-edge media expertise:

Core MBA Subjects

Principles of Management
Managerial Economics
Business Research Methods
Marketing Management
Media Economics and Finance
Strategic Management

Specialization Subjects

Entertainment Industry Overview
Digital Content Creation & Distribution
Media Business Models
Audience Measurement Techniques
Cross-platform Media Strategies
Film Financing & Distribution

Industry-Focused Learning Areas

Entertainment Mgmt

Film/TV production, celebrity management

Digital Transformation

OTT platforms, streaming technologies

Media Analytics

TRP measurement, digital ROI analysis

University	Total Program Fee (INR)	Eligibility Criteria	Admission Process
Suresh Gyan Vihar	26,000	Graduation or equivalent from a recognized university	Online

Frequently Asked Questions

The curriculum includes dedicated modules on streaming technologies, digital content management systems, and broadcast automation tools. Students work with actual media workflow software and social listening platforms used in the industry.

The program specifically examines:

Regional language OTT platforms
Vernacular content production
Local advertising markets
Regional film distribution networks
Community radio management

with case studies from successful regional media ventures.

Launch Your Media Leadership Journey

Get industry-ready with India's most comprehensive online MBA in Mass Communication & Media Management

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