Online MBA in Mass Communication

The Online MBA in Mass Communication is designed to create media-savvy business leaders who can navigate the evolving landscape of digital and traditional media. This 2-year program combines core business administration concepts with specialized knowledge in media management, digital marketing, and communication strategies, preparing students for leadership roles in the media and entertainment industry.

UGC-recognized MBA degree from NAAC accredited universities
Comprehensive curriculum covering media planning, brand communication, and digital content strategies
Practical learning through media projects and case studies
Flexible online learning with industry-relevant assignments
Career-focused specialization with high demand in media organizations

Program Highlights

2-year postgraduate degree program (4 semesters)
Dual specialization options available
Industry-aligned curriculum with media focus
Hands-on media planning exercises
Training on digital media tools and platforms
Capstone project developing communication campaigns

Career Opportunities

Media Planner
Brand Communication Manager
Digital Marketing Strategist
Public Relations Manager
Content Strategy Head
Social Media Manager
Corporate Communication Specialist

Program Curriculum

The MBA in Mass Communication curriculum blends business fundamentals with media expertise:

Core MBA Subjects

Principles of Management
Managerial Economics
Accounting for Managers
Business Research Methods
Organizational Behavior
Financial Management
Marketing Management
Strategic Management

Mass Communication Specialization Subjects

Media Planning & Buying
Digital Media Strategies
Brand Communication
Public Relations Management
Advertising Campaign Management
Social Media Marketing
Crisis Communication
Media Laws & Ethics

Media & Communication Focus Areas

Digital Media

Content strategy, SEO, and online reputation management

Brand Communication

Developing and managing brand narratives

Media Analytics

Measuring campaign effectiveness and ROI

Public Relations

Media relations and corporate communication

Content Strategy

Creating compelling multi-platform content

Social Media

Platform strategies and community management

Eligibility Criteria

Bachelor's degree in any discipline from a recognized university
Minimum 50% marks in graduation (45% for reserved categories)
Creative thinking and communication skills preferred
No age limit for admission
Valid score in national/state level MBA entrance exam (if applicable)

Documents Required

10th, 12th, and Graduation Mark sheets and Certificates
Transfer Certificate / Migration Certificate
Identity Proof (Aadhaar Card/Passport/Voter ID)
Passport size photographs
Work experience certificate (if applicable)
Caste certificate (if applicable)

Fee Structure Comparison

The total program fee varies between our partner universities but remains competitive:

University	Total Program Fee (INR)	Eligibility Criteria	Admission Process
Suresh Gyan Vihar	26,000	Graduation or equivalent from a recognized university	Online

Note: The fee can be paid in installments. Some universities may offer scholarships based on academic performance or work experience.

Learning Methodology

Our Online MBA in Mass Communication combines multiple learning approaches:

Video Lectures

Recorded sessions by media industry experts

Case Studies

Analysis of successful communication campaigns

Live Sessions

Interactive webinars with media professionals

Creative Workshops

Developing communication strategies

Campaign Projects

Creating media plans and content strategies

Self-Paced

Flexible schedule for working professionals

Certification

Upon successful completion of the program, students will receive:

MBA degree with specialization in Mass Communication
UGC-recognized and NAAC accredited degree
Digital mark sheet and certificate
Option for Digital Marketing Certification (additional fee)
Placement assistance with media companies

Note: The degree certificate will not mention "Online" mode, making it equivalent to a regular MBA degree.

Frequently Asked Questions

Yes, the program is designed for both media professionals and those new to the field. We start with foundational concepts in mass communication and gradually build specialized knowledge. Students from diverse backgrounds like engineering, commerce, and arts have successfully transitioned into media roles after completing this program. Creative thinking and communication skills are more important than prior media experience.

You'll develop hands-on skills including:

Creating integrated marketing communication plans
Developing digital content strategies
Media planning and buying across platforms
Social media campaign management
Crisis communication planning
Brand positioning and messaging
Measuring communication effectiveness

These skills are directly applicable to roles in advertising, PR, and corporate communication.

While traditional mass communication degrees focus on journalism or production, this MBA emphasizes:

Business strategy for media organizations
Financial management of media properties
ROI measurement for communication campaigns
Leadership in media companies
Entrepreneurship in the media space
Data-driven decision making in communication

It's designed for those who want to manage media businesses rather than just create content.

We provide multiple networking avenues including:

Virtual meetups with alumni in media roles
Guest lectures from industry leaders
Access to media professional associations
Participation in virtual media conferences
Mentorship programs with senior professionals
Online portfolio showcases for students

These connections often lead to internships, freelance opportunities, and media jobs.

Ready to Lead in Media & Communication?

Take the next step towards a dynamic career in mass communication with our UGC-recognized MBA program

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