Online MBA in E-Commerce & Marketing Management

The Online MBA in E-Commerce & Marketing Management is designed to create digital-first business leaders who can drive growth in the booming e-commerce sector. This 2-year program combines traditional marketing principles with cutting-edge digital commerce strategies, preparing students for leadership roles in the digital marketplace.

UGC-recognized MBA degree from NAAC accredited universities
Comprehensive curriculum covering e-commerce platforms, digital marketing, and online consumer behavior
Practical training on Shopify, WooCommerce, Amazon Seller Central, and other e-commerce tools
Flexible online learning with live e-commerce projects
100% placement assistance with top e-commerce companies

Program Highlights

2-year postgraduate degree program (4 semesters)
Dual specialization options available
Industry-aligned curriculum with digital commerce focus
Hands-on training on e-commerce platforms and tools
Live projects with real e-commerce businesses
Option for certification in Digital Marketing

Career Opportunities

E-Commerce Manager
Digital Marketing Manager
Marketplace Specialist (Amazon/Flipkart)
SEO/SEM Specialist
Social Media Marketing Manager
E-Commerce Entrepreneur
Product Manager (Digital)

Program Curriculum

The MBA in E-Commerce & Marketing Management curriculum blends traditional business knowledge with digital commerce expertise:

Core MBA Subjects

Principles of Management
Managerial Economics
Accounting for Managers
Business Research Methods
Consumer Behavior
Financial Management
Operations Management
Strategic Management

E-Commerce Specialization Subjects

E-Commerce Business Models
Digital Marketing Strategies
Marketplace Management (Amazon/Flipkart)
Social Media Marketing
Search Engine Marketing (SEM)
Content Marketing for E-Commerce
E-Commerce Analytics
Mobile Commerce & Apps

E-Commerce Platforms & Tools Covered

Shopify

WooCommerce

Amazon Seller

Flipkart Seller

Google Ads

Facebook Ads

Google Analytics

WordPress

Eligibility Criteria

Bachelor's degree in any discipline from a recognized university
Minimum 50% marks in graduation (45% for reserved categories)
Basic computer and internet literacy required
No age limit for admission
Valid score in national/state level MBA entrance exam (if applicable)

Documents Required

10th, 12th, and Graduation Mark sheets and Certificates
Transfer Certificate / Migration Certificate
Identity Proof (Aadhaar Card/Passport/Voter ID)
Passport size photographs
Work experience certificate (if applicable)
Caste certificate (if applicable)

Fee Structure Comparison

The total program fee varies between our partner universities but remains competitive:

University	Total Program Fee (INR)	Eligibility Criteria	Admission Process
Suresh Gyan Vihar	26,000	Graduation or equivalent from a recognized university	Online

Note: The fee can be paid in installments. Some universities may offer scholarships based on academic performance or work experience.

Learning Methodology

Our Online MBA in E-Commerce combines multiple learning approaches:

Video Lectures

Recorded sessions by e-commerce experts and digital marketers

Case Studies

Real-world e-commerce success stories and failures

Live Sessions

Interactive webinars with marketplace specialists

Hands-on Labs

Practical exercises on e-commerce platforms

Live Projects

Create and manage real e-commerce stores

Self-Paced

Flexible schedule to balance work and study

Certification

Upon successful completion of the program, students will receive:

MBA degree with specialization in E-Commerce & Marketing Management
UGC-recognized and NAAC accredited degree
Digital mark sheet and certificate
Option for Google Digital Marketing Certification (additional fee)
Placement assistance with top e-commerce companies

Note: The degree certificate will not mention "Online" mode, making it equivalent to a regular MBA degree.

Frequently Asked Questions

No advanced technical knowledge is required. The program is designed for business professionals who want to master e-commerce strategies. We teach all necessary technical aspects (like setting up online stores, using analytics tools) from scratch. However, basic computer literacy and familiarity with internet platforms is expected.

You'll gain hands-on experience in:

Setting up and managing online stores (Shopify, WooCommerce)
Listing products on marketplaces (Amazon, Flipkart)
Running digital ad campaigns (Google, Facebook)
SEO optimization for e-commerce
E-commerce analytics and performance tracking
Inventory and order management systems
Customer acquisition and retention strategies

These skills are directly applicable to e-commerce jobs or starting your own online business.

While a regular MBA in Marketing covers traditional marketing principles, this program specifically focuses on:

Digital-first marketing strategies
E-commerce business models and operations
Online consumer behavior and journey mapping
Marketplace management and optimization
Performance marketing for e-commerce
Omnichannel retail strategies

It's designed for professionals who want to specialize in the digital commerce ecosystem.

We provide comprehensive support for entrepreneurship including:

Business plan development guidance
Platform selection and setup assistance
Vendor and logistics network access
Digital marketing strategy formulation
Access to startup incubation programs
Mentorship from successful e-commerce entrepreneurs

Many students launch their businesses during or immediately after the program.

Ready to Master the Digital Marketplace?

Take the next step towards an exciting career in e-commerce with our UGC-recognized MBA program

Request Information